We passionately share what we know and offer training services across all areas of our expertise: Customer Harmony, Meaningful Innovation and Cultural Evolution.
The workshops are interactive half-day to full-day sessions. They introduce a topic and help understand its relevance to a participating organization. Often, they articulate the problem space and become the first step in a longer engagement.
The courses range from two days to a week and help acquire detailed insights and practical skills on a topic. We train on all unique research methodologies developed by Everlime, as well as other design thinking methods.
Is your organization insightful about your customers and partners or merely knowledgeable about them?
An Insightful Organization knows what is important to its customers and partners beyond the area of products and services it provides. It effectively shares such knowledge across the company and efficiently updates it as new information comes in. Finally, an Insightful Organization expertly translates its understanding of customers and partners into delightful products, services and experiences.
The workshop assesses how well an organization knows its customers and partners and uses such knowledge. The outcomes outline key areas for improvement and generate ideas on how to bridge the gaps within a specific company.
Leadership, Marketing, Customer Relationships, Partner Relationships, Customer Experience and Statisfaction, Business Development
User Research for Enterprises
When users are not customers, how does one conduct user research?
In the consumer world, those who use products and those who make purchasing and configuration decisions are largely the same people. In the enterprise world, they are different. Enterprise products are used by end users, but are pitched and sold to IT and Business decision makers. This makes enterprise user research challenging. The workshop explains the complex world of product decision-making within enterprises and gives practical tips on understanding and merging user and customer requirements.
The workshop helps enterprise designers be more aware of customer-imposed requirements and constraints throughout the product lifecycle, from inception to implementation.
Product Development, User Experience, Design
Customer Journey Mapping
Workshop & Course
Do you know how customers engage with your company, from initial contact through long-term relationship?
Customers experience your brand, its products and services through a variety of touchpoints. Their experience is a journey where every step matters and can affect their satisfaction with and loyalty to your brand. Mapping Customer Journeys teaches how to look at the experience of your customers holistically and create succinct yet comprehensive customer journey maps.
Workshop: insights on enabling great experiences for different types of customers.
Course: skills to create customer journey maps for specific products and services.
Workshop: Leadership, Product Development, Business Development
Course: Marketing, Design, Customer Experience
B2B Relationship Journeys
Workshop & Course
If one’s customers are organizations, how does one map their journeys?
At Everlime, we have extended traditional Customer Journey Mapping to the organizational context through our unique B2B Relationship Mapping methodology. While the general principles of journey mapping remain the same, B2B Relationship Mapping embraces the complexity of organizational journeys that include multiple individual and group stakeholders within customer organizations, as well a web of partners who are an essential part of a B2B customer journey.
Workshop: understanding how B2B Relationship Journey relates to traditional customer journey mapping and applies to the context of one’s own organization.
Course: the ability to design a unique Relationship Journey canvas and a research plan for the participating organization.
Course: Customer and Partner Relationships, Marketing, Business Development
Design Thinking for the B2B World
Workshop & Course
How can design thinking help create great B2B experiences?
The training introduces the key principles of design thinking and explains how they apply to B2B context and help address technological and business complexity of B2B relationships. From using Organizational Personas to empathize with customers, to rapid prototyping and effective customer feedback during product development, we explain how user-centered design can be integrated in the B2B world.
Workshop: understanding the key design thinking concepts and their value.
Course: a Design Thinking Summary that highlights opportunities and potential for embracing design thinking within the participating organization.
Workshop: Leadership, Customer and Partner Relationships, Business Development, Marketing, Product Development, User Experience
Course: Customer and Partner Relationships, Business Development, Product Development, User Experience
Behavioral Economics for Product and Service Design
When designing products and services, do you account for different factors of how people make decisions?
Behavioral economics is becoming increasingly popular in product and services design as it explains the psychological, cognitive, emotional and social factors that influence how people make decisions. The workshop introduces the key principles of behavioral economics and teaches to use them effectively to understand why people make the decisions they make, behave the way they do, and how to design products and services to support or change those behaviors.
Knowledge of the key principles of behavioral economics and skills to use them in product design.
Leadership, Product Development, User Experience, Service Design
Does your vision have a clear definition of success and failure?
The workshop explains how to bring a diverse group of stakeholders on the same page, solidify a single vision of a product or service, and produce crisp shared definitions of the problem, short-term and long-term success, desired outcomes, and main success criteria. The workshop also teaches to define undesired outcomes, document reasons that may prevent a venture from succeeding, and prioritize target audiences based on their contribution to the identified success criteria.
A single shared vision of a product or service. In addition to tangible take-aways, the workshop highlights key gaps in the perception of individual stakeholders. This raises awareness and helps avoid costly mistakes caused by lack of shared understanding.
Leadership, Product Development, Customer and Partner Relationships, User Experience, Marketing
Reframing Value Propositions
Do the value propositions of your products focus on customers or on the products themselves?
Many product and service value propositions focus on what a customer can do with a product and service, not on what a customer can achieve through them. Through interactive roleplay, the workshop teaches how to create customer-focused value props that address larger customer goals, not just product capabilities.
By the end of the workshop, participants learn to create customer-centric value propositions and know how to avoid typical pitfalls.
Leadership, Product Development, Customer and Partner Relationships, Marketing, Business Development
In the Eyes of the Beholder
You company may have cutting-edge technology and products, yet your customers may not see you as particularly innovative. What causes it?
The workshop helps organizations understand the discrepancies between their self-image and the one they project to the outside world. Fun yet insightful, the workshop generates company images as seeing by different parts of the organization, as well as customers and partners. We then analyze the key perception gaps and reasons behind them.
The workshop highlights salient but often concealed attributes of an organization that distort its image, internal and external. It helps develop effective messaging mechanisms to close key perception gaps.
Leadership, Product Development, Customer and Partner Relationships, User Experience, Marketing, Business Development
When different organizations merge, what happens to their organizational culture?
The workshop is designed for teams and organizations that undergo rapid growth, regular reorganization and other form of cultural transformation. It brings key principles of cross-cultural communication to an organizational context to help tackle these cultural challenges. Through a series of interactive exercises, the participants create self-perceived and others-perceived profiles of their original organizations and understand key differences in the cultures of merging organizations.
The workshop results in creating a Culture Map of the combined organization that highlights the strengths as well as potential soft spots of the evolving company culture.
Leadership, Customer and Partner Relationships, Marketing, any groups that undergo organizational and cultural change.